Social Media Tools Used by Marketing Pros : Social Media Examiner. Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well- known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing.#1: Mention. Todd Wheatland. Mention was developed as a user- friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else. As well as being an absolute joy to use, it captures so many more, ahem, . They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: Simple controls to turn specific sources off—but still be able to monitor them in the spam folder in case you mis- classify something. Default alert emails that take you straight to source, rather than forcing an extra step by taking you to the Mention platform. So far though, they’ve done a great job of maintaining simplicity and delivering on their core offering. Sharing Christ's love through ministry and media. Ways To Watch; Support; News; Events; RESOURCES. Todd Wheatland, head of thought leadership at Kelly Services.#2: Addvocate. Jay Baer. My favorite new social media tool is Addvocate. I like it so much, I invested in the company and joined their board. Addvocate solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts. Thus, smart companies need to find ways to ask employees to occasionally share relevant information on their personal accounts. Amber Naslund and I wrote about this in The NOW Revolution, and recommended a “message of the day” email that is sent to all social media–active employees. Addvocate takes that concept and makes it much, much better. Employees install a simple browser plugin that enables them to receive content recommendations from a centralized marketing team, while also enabling them to recommend content to the marketing team and to one another. The marketing team then gets detailed statistics showing which employees are sharing content on social, how many clicks and engagement actions each employee is generating, etc. Addvocate enables you to share content with colleagues. It’s an incredibly easy- to- use, remarkably inexpensive (just a few dollars per month) social media tool that removes the pain of teamwork and content sharing/distribution. I use it constantly to share potential topics for inclusion in our daily email newsletter. Jay Baer, founder of Convince & Convert.#3: Swayy. Jamie Turner. The best new tool I’ve seen in many months is called Swayy. Jacquie Drew & the Crew’s media and promotional tools for our friends in the media and at the venues. Use Web Media Promotional coupon code to save you 15% off on your order. Shop 600+ Promotional Products & Custom Branded Items. Tools & Hardware; Toys & Games. Download the Fact Sheet, Backgrounder, Talking Points, and Sample Proclamation (ZIP We are so happy that you’re a part of the Foremost team! If you have any questions along the way. Social Media Marketing. It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles. The best feature isn’t the fact that the articles are dropped right in front of your nose. The best feature is the sharing. Swayy finds you the best content to share with your target audience. At the bottom of each article, you can click the “share” button and it automatically opens up your Twitter, Facebook and Linked. In profiles. With the click of a button, you’re able to share articles across multiple platforms. Plus, you can schedule your sharing times well in advance. That way, you’re able to share multiple articles across multiple platforms multiple times a day. Brilliant! Jamie Turner, founder of the 6. Second Marketer.#4: e. Grabber’s Account- Researcher. Viveka Von Rosen. One of the reasons Linked. In works so well is that it tells us exactly how we’re related to the people in our network and the best ways of communicating with them (messages, invitations, introductions and In. Mails, in that order). Linked. In’s limitation is with the folks who fall outside of our network; especially if we don’t have $1. In. Mail we want to send. Another limitation is that Linked. In is increasingly hiding our connections from us. First taking away last name, then whole name and picture altogether! Let me start by saying e. Grabber Account- Researcher is NOT a free tool. You can get a free trial, but it’s so incredibly powerful for researching prospects that it’s absolutely worth the $8. Can you eventually find the same info on Google with the right algorithms? Will it take you hours and hours to yield results that aren’t as comprehensive? Is your time worth more than that? YES! Essentially, Account- Researcher gets through Linked. In’s restrictions to better research and find a prospect’s contact and company information. Account- Researcher helps you research a prospect. It cuts prospect research time down to a few minutes and will help you: Find missing emails and phone numbers of prospects when you have only their name and company. Quickly qualify a company and build a list of key decision- makers that includes name, title, email, phone and social media footprint. Get talking points from news, patents, blogs, press releases and other sources for pre- call prospect research. It’s about finding and engaging with people, developing that feeling of “knowing, liking and trusting.” And once you’ve established a relationship with the person, you can move to the next stage in the game. The more you know about prospects, the better your chance of getting to that next stage. The power of Linked. In is that it helps us connect with real people in real life. We need to go old school. Do searches, do research and then pick up the phone! Account- Researcher makes that MUCH easier. Viveka von Rosen, author of Linked. In Marketing: An Hour a Day, host of #Linked. In. Chat and co- moderator of Linked. Strategies.#5: Compfight. Rich Brooks. Photos are a great way to engage people on your blog and draw them into your post. They also grab attention when someone shares your blog post on Facebook or another social media channel. Unfortunately, good photography can cost a lot of money, and with regular blogging, the investment can add up fast. Enter Compfight. Compfight searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use. Compfight is a great tool when searching for an image for a blog post. Do a quick search for ideas, objects, emotions—whatever will best represent the idea in your blog post. Compfight will even provide you with the HTML code for proper attribution. To describe it simply, Tagboard is a way to monitor keywords (a. It’s useful to anyone who monitors their own brand or other people’s brands as a part of their business. It is especially useful for small business owners who do not want to invest in social media monitoring. It’s a great way to find content around a specific topic. For example, if you want to find out what others are saying about breaking industry news, search by keyword(s) and find articles, conversations, etc. Once you conduct the search, narrow the focus to a single social media platform. In other words, view just tweets with that specific hashtag. You can even reply to the conversations right from within Tagboard! You can reply to the conversation. Real- time Leads at Your Fingertips! Suppose you’re a realtor in Miami and you’re looking to connect with people who are moving to Miami. Search for real- time conversations that are taking place on multiple social media platforms using targeted keywords such as #Moving. To. Miami. Connect, share some valuable info and start working on building a relationship that will lead to a potential sale. Search for real- time conversation around targeted keywords. Best of all, it’s a free tool! Check it out! Kim Garst, CEO of Boom Social.#7: Manage. Flitter. Stephanie Sammons. A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is Manage. Flitter. As you’re probably aware, Twitter can be very noisy! A tool that can help you manage your account while growing your following with the right people is very valuable. The Manage. Flitter motto is “Work Faster and Smarter with Twitter.”Manage. Flitter integrates with your Twitter account to help you effectively: Find relevant people to follow and connect with by searching Twitter bios, locations and keywords. Unfollow inactive accounts, spam accounts (you can force them to unfollow you as well) or accounts with no profile images. Schedule and post tweets at optimal times when your followers are most likely to see your updates. Monitor keywords, hashtags, usernames and even websites mentioned on Twitter. Get analytics on your Twitter account. Although some of the above features are paid, you can sign up for a free account and get access to basic features for testing the service. The Pro Plan for more robust individual users is $1. Manage. Flitter has several price plans to choose from. One caveat with Manage. Flitter or any Twitter- based tool that can help you manage your account is to understand Twitter’s following rules and best practices. Ultimately you’re responsible for adhering to these rules. Manage. Flitter has been working with Twitter for over 3 years and they’ve helped almost 2 million users. I would recommend using Manage. Flitter to build a more relevant following, keep your account cleaned up and prioritize quality over quantity! Stephanie Sammons, founder and CEO of Wired Advisor.#8: Socialbakers. Stephanie Shkolnik. Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors, specifically across Facebook, Twitter and You.
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December 2016
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